Digital Marketing Strategy. In this ever-changing landscape, employers are looking for professionals who can make informed decisions and employ budgets effectively. You’ll have a maximum of 18 months to complete all required coursework. You will learn how to leverage the conversion funnel framework to work to your advantage. SMU Academy is the lifelong learning unit of Singapore Management University. Stay on top of this fast-moving field with knowledge and skills from industry leaders who will share tried-and-tested tactics for success. Smau Servizi Srl Via della Posta, 8 - 20123 Milano T +39 02 283131 F +39 02 28313235 P.IVA: 02796871206 Consumers’ habits have changed drastically with technology and businesses need to constantly evolve skill sets along with it. The topics covered are crucial for a marketer in today’s context, and are effective in shaping our mindset to be user-centric in terms of ads placements. It focuses on developing digital marketing skills for a new generation of marketers, and training local talents to be future experts and leaders of the Singapore digital marketing industry. Modules conducted at SMU Academy a) Digital Marketing The requirements of the Marketing Major: Completing a marketing major at SMU involves taking six courses. 44 Singapore Management University (SMU) undergraduates celebrated the completion of the inaugural Digitize Academy@SMU in March with a graduation party at Google’s Asia-Pacific headquarters in Singapore, following which they will be taking up a four-month internship with one of Google’s agency, advertising and reseller partners. In 2017, about 6% of Asia’s GDP was derived from digital products and services created directly through the use of digital technologies such as mobility, cloud, Internet of Things, and Artificial Intelligence. Our Digital Marketing Certificate Program will help you to address knowledge gaps and to show employers that you are motivated to take on new challenges. ... artificial intelligence, e-commerce, digital marketing and data analytics. Key marketing activities include designing new offerings, modifying existing offerings, pricing, logistics, sales management, and gathering market information. Top job titles include digital marketing manager, sales executive. Projected increase in employment by 2024 for marketing managers. Average annual salary for marketing managers in Texas. Prior to joining SMU in July 2017, she received a Ph.D in Marketing from Rotterdam School of Management, Erasmus University. Core course: Grow your career by building and sharpening your digital marketing skills. google’s digitize academy@smu programme trains smu undergraduates in digital marketing & advertising technology The digital media sector is one of the fastest growing industries in the world. Learn how to leverage digital to grow your brand and audience while optimizing strategy and processes. In questo quinto appuntamento parliamo di cloud hosting, di strategie di marketing integrato e di tecniche di lean e agile management Marketing fits well, academically, as well as career-wise, with a wide variety of other SMU majors (but perhaps especially finance, operations, strategy, corporate communications, information systems, economics and psychology). Developing a workforce of digital talents is thus imperative for our economy. Acquire an in-depth understanding of how social media can be a resourceful guide to relevant target market in every stage of the conversion funnel, from awareness to the accomplishment of your predetermined objective. Thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels, digital’s share of total worldwide advertising will reach nearly 50% by 2020 . Stephanie Davis, Country Director for Google Singapore, said, “Going digital is the way forward. The practical knowledge that students will gain from this programme enriches and deepens the marketing concepts they learn within the BBM curriculum, and prepares them for the digital marketing industry. This is a series of courses held by the Equinet Academy, approved by the SSG. Home of the first academic institute devoted to the study of customer engagement and loyalty, as well as a Center of Excellence for the study of consumer behavior, the department offers powerful programs that emphasize the art and science of marketing. Welcome to the homepage of the Marketing group at the Lee Kong Chian School of Business. Singapore Management University To be awarded the Specialist Diploma in Business Development in Technology, students are required to complete 2 modules at SMU Academy within a semester and 2 modules at Temasek Polytechnic within another semester. Week 3 - Smau Academy | Summer Edition: Google ADS, competenze digitali, ristoranti intraprendenti. Thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels, digital’s share of total worldwide advertising will reach nearly 50% by 2020. The Professional Certificate in Digital Marketing explores several aspects of the new digital marketing environment, including topics such as search engine marketing (SEM), social media marketing (SMM), persuasive copywriting, building a WordPress website for … Demonstrate your commitment to keep learning and updating your skills with a professional certificate from SMU. Attain digital marketing skills to apply immediately in your work for quick return on investment. Week 4 - Smau Academy | Summer Edition: Digital Marketing, Artificial Intelligence e Open Innovation. CANDIDATI COME SPEAKER. She shared, “This programme has deepened my understanding of the digital landscape with a comprehensive curriculum packed with real-life examples from the experts at Google. The institution has been running since 2013, and they offer digital marketing courses, workshops, and events which are best suited for small business owners, marketing executives, and working individuals.. Their courses, workshops, and events, run for two days and tackle a variety of topics. All Rights Reserved, Google’s Digitize Academy@SMU programme trains SMU undergraduates in digital marketing & advertising technology, digital’s share of total worldwide advertising will reach nearly 50% by 2020, Volunteer lawyers and SMU students recognised for their exemplary pro bono contribution, SMU bags silver for “Best Content Creation for a Virtual Event” and two bronzes at The Marketing Events Awards 2020, SMU student Joshua Tseng has been conferred the Goh Chok Tong Enable Awards, 3 in 4 caregivers of persons with mental health issues highlight a need for temporary separation from the person they care for, Singapore’s first national survey on caregivers finds, SMU School of Social Sciences Psychology Students bag five research awards including Best Research. It has made near instantaneous communications and updates available to the masses. Sei già sotto l’ombrellone? He is principal at 10 Louder, a marketing consultancy based in Dallas. For general inquiries pleas… The digital media sector is one of the fastest growing industries in the world. A 2018 study also predicts a dramatic acceleration in the pace of digital transformation across Asia’s economies. Digital: Fastest Growing Field of Marketing. Marketing well on social media is essential for every marketer today. This is expected to surge to around 60% of Asia GDP by 2021. [Photo: SMU students attending the programme at Google Singapore.]. 81 Victoria Street 31 07 2019 . With many full-time, part-time to online digital marketing courses in Singapore, we're definitely spoiled for choice. SMU Academy is the professional training arm of Singapore Management University. With its pillars of Financial Services, Human Capital, Leadership & Management and Technology & Intelligent Systems, it leverages SMU's reputation and linkages to prepare our Read more. Her main research interests concern social influence and how it shapes (and is shaped by) consumers and marketers in the context of digital marketing. Google’s Digitize Academy@SMU programme trains SMU undergraduates in digital marketing & advertising technology First cohort of 44 SMU undergrads to partake in … Here's a rundown of all the options out there, whether you're just starting out or an old timer in marketing. Singapore 188065, For media enquiries, please email to newsroom [at] smu.edu.sg, First cohort of 44 SMU undergrads to partake in a four-month internship, © Copyright 2020 Singapore Management University. Harness the rich marketing potential of social media in the digital marketing arsenal. Curriculum: Includes content such as an introduction to E-Commerce, an introduction to third-party e-commerce buiding platforms like Lazada and Shopify, optimization best practices, as well as promotion mechanics and Customer Relationship Management Search engine marketing is a proven to be an effective and cost-effective digital marketing technique. Visita il nostro sito corporate www.smau.it. The business of marketing is exploding, and Cox is at the forefront. ENTRA A FAR PARTE DI SMAU ACADEMY! Academic rigor meets real-world application in every SMU PRO class, through curriculum developed in consultation with DFW’s leading marketing teams. Thought I’d chime in since no one’s answering here. Choose elective courses that suit your interests and needs. SMU working with 8 firms to offer courses for mid-career PMEs under SGUnited Skills programme. In this course, you will learn to use the conversion funnel framework to better understand how you can guide a potential customer from awareness stage to the … Marketing & Communications is led by an assistant vice president and organized in six functional teams: creative marketing, planning, media and community engagement, university communications, digital marketing and social media teams. Instructors will share their individual expertise and industry insights through client case studies and proven best practices. To find out more, we sat down with Marketing Science Expert at Facebook and SMU alumna, Astha Kalbag, to glean some tips and tricks. Learn from engaging marketing leaders with real-world experience. Marketing is a dynamic field, and to keep up with the ever-changing scene, we want to empower the next-generation of thinkers who can seize opportunities offered by technology to deliver innovative strategies that will delight and excite customers not just in Singapore, but around the world.”, Third-year business management undergraduate, Nicole Ng, was among the SMU cohort which participated in the programme. Upon its completion, you will be awarded a transcript and 0.5 CU as part of SMU's Master of Science in Communication Management. Brad B McCormick Brad McCormick is a digital marketing leader with more than two decades of experience working with clients like McDonalds, LEGO, Capital One and Johnson & Johnson to develop innovative brand and marketing strategies. Google’s DIGITIZE programme aims to tackle this talent shortage right here in Singapore. Students must complete the programme within 12 months. Approfitta allora per continuare il tuo percorso formativo con Smau Academy | Summer Edition. “Our students are excited and privileged to be part of the DIGITIZE programme. Lithan Academy – Professional Diploma in Digital Marketing Lithan Academy is part of Lithan Education, which has 6 campuses spanning Asia. We are a team of 16 full-time faculty members and an Area Administrator, committed to the creation of knowledge through scholarly research and the nurturing of students to become effective marketers and responsible future business leaders. Digital Branding is a two-day program designed for SME business leaders and start up entrepreneurs to gain an end to end perspective of digital marketing process, acquire practical knowledge and tools to optimize growth. Come impostare una corretta strategia di web marketing? Search Engine Marketing (SEM) is a proven and cost-effective marketing technique that provides much needed visibility for your online presence. Number of items in the shopping cart: . The SGUS Programmes offered by Singapore Media Academy are designed to provide jobseekers with training to boost their employability and competitive edge. Your business is an unknown entity until it can be found . Digital Marketing (Credit Bearing to SMU's Master of Science in Communication Management) This course is credit-bearing and can be stackable to a master degree. ", Administration Building Gain a professional credential with the potential to help grow your career and increase your salary. The emergence of social media phenomena has created many opportunities for individuals to reach out across geographical boundaries, demographics, race and religion. Hai ancora 5 settimane per acquisire nuove competenze e stare al passo con gli ultimi trend in ambito digital. Smau Servizi Srl Via della Posta, 8 - 20123 Milano T +39 02 283131 F +39 02 28313235 P.IVA: 02796871206 29 07 2019 . The programme has definitely imparted to me knowledge, confidence and interest in pursuing a career in the digital marketing sector. From my point of view as a marketing professor, this is real value-add,” said Michelle P Lee, Associate Dean (Undergraduate Programmes) and Associate Professor of Marketing (Education), SMU Lee Kong Chian School of Business. Our fast-paced program can be completed in as little as 6 months, though most students complete all of their courses over two terms, or about nine months. The institute specializes in Infocomm and Technology (ICT) courses, offering them across various mastery levels, and uses blended learning and innovative pedagogies to impart knowledge to their students. Marketing strategies and tools change quickly, especially in digital platforms like social media, search engine advertising and mobile marketing. These teams collaborate closely in developing marketing strategies and materials to strengthen recognition by alumni, donors, prospective students, parents, current students and the broader community that SMU truly shapes world changers. DIGITAL MARKETING, ARTIFICIAL INTELLIGENCE E OPEN INNOVATION: TUTTI I SEGRETI PER UN BUSINESS DI SUCCESSO. And you’ll meet and network with classmates from various industries. She is also a trainer and consultant in marketing. These funded full-time training programmes range in 4 different disciplines in Media, Digital/Social Media Marketing, and Online Content Creation. Disclaimer: I’m from NEXT Academy, SEA’s Best School for Digital and Tech skills, and YES, we do offer Digital Marketing Courses. Over the years, Patricia has advised and consulted companies in brand management, consumer behaviour, digital marketing, market research and services marketing. Marketing strategies and tools change quickly, especially in digital platforms like social media, search engine advertising and mobile marketing. The exposure to speakers with real-world expertise is the biggest draw. Equipping ourselves for our digital marketing careers is essential in this day and age. Patricia Lui is a lecturer of marketing at Lee Kong Chian School of Business (LKCSB), Singapore Management University (SMU). In this ever-changing landscape, employers are looking for professionals who can make informed decisions and employ budgets effectively. Visita il nostro sito corporate www.smau.it. Through the programme jointly delivered by Temasek Polytechnic and Singapore Management University (SMU) Academy, you will learn to formulate digital marketing and communication strategies, produce relevant digital content and execute digital marketing related activities and campaigns through projects and simulation games. 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